[{"id":273854464159,"handle":"2022-fashion-trends","title":"2022 Fashion Trends - MOMO NEW YORK","updated_at":"2023-03-22T12:10:14-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhile it’s been a quiet year for the fashion world, this season has unveiled seriously bold and stylish designs. Large and in-charge blazers, bold blue bags, and sleek face masks dominated Fashion Weeks over the last few weeks. This year, some of the most influential decades have played a huge role in this season’s looks. We’re loving every single one of them, and you can see why. From Paris to Milan, find serious style inspiration with the top fashion trends spotted at SS21 Fashion Weeks.\u003c\/span\u003e","published_at":"2021-07-29T21:40:03-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"jacket"},{"column":"title","relation":"contains","condition":"fisherman"},{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"sequin"},{"column":"title","relation":"contains","condition":"eloise"},{"column":"title","relation":"contains","condition":"selina"},{"column":"title","relation":"contains","condition":"western"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"crochet"},{"column":"title","relation":"contains","condition":"black"},{"column":"title","relation":"contains","condition":"yellow"},{"column":"title","relation":"contains","condition":"pink"},{"column":"title","relation":"contains","condition":"purple"},{"column":"title","relation":"contains","condition":"lavender"}],"published_scope":"global","image":{"created_at":"2021-07-30T10:18:42-07:00","alt":"2021 Fashion Trends - MOMO NEW YORK | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/2021-fashion-trends-momo-new-york-363034.jpg?v=1627665523"}},{"id":158085939332,"handle":"all","title":"All","updated_at":"2023-03-22T12:10:14-07:00","body_html":"","published_at":"2019-12-19T20:35:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Digital Track"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global"},{"id":233370648735,"handle":"beach-kimono","title":"BEACH KIMONO","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YOR BEACH KIMONOS HANDAMDE\u003c\/span\u003e","published_at":"2021-01-08T22:23:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:29-08:00","alt":"BEACH KIMONO | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/beach-kimono-599377.jpg?v=1610186430"}},{"id":158568972420,"handle":"city-dresses","updated_at":"2023-03-18T18:35:48-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"CITY DRESSES","body_html":""},{"id":233370779807,"handle":"clothes-like-free-people","title":"CLOTHES LIKE FREE PEOPLE","updated_at":"2023-03-22T12:10:14-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK BOOTS, SHOES, SANDALS, HANDMADE, MOMO NEW YORK HAVE BEEN FEATURED AT FREE PEOPLE, ANTHROPOLOGIE ETC.\u003c\/span\u003e","published_at":"2021-01-08T22:26:20-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"weekender"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:37-08:00","alt":"CLOTHES LIKE FREE PEOPLE | MOMO NEW YORK","width":1242,"height":1530,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/clothes-like-free-people-796985.jpg?v=1610186438"}},{"id":203678285983,"handle":"cotton-beach-kaftans","title":"COTTON BEACH KAFTANS - CAFTANS FOR WOMEN","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003e\u003cspan\u003eWHAT IS A KAFTAN \u0026amp; HOW TO WEAR THEM? \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/momonewyork.com\/collections\/bags\" target=\"_blank\" title=\"MOMO BOHO CHIC HANDBAGS\" rel=\"noopener noreferrer\"\u003eBeach bag\u003c\/a\u003e? Check. \u003ca href=\"https:\/\/momonewyork.com\/collections\/shoes\" title=\"MOMO SHOES \u0026amp; SANDALS\"\u003eCute sandals?\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eCheck. A sun hat? Check. What's missing for your next vacation? A stylish caftan (or two). From silk-print maxi options, to long-sleeve versions that'll keep you warm on a breezy day, these hit all the right fashion trends. Toss one on before dinner or over your bathing suit, and before you know it, they'll be replacing your favorite spring dress.\u003c\/p\u003e\n\u003cp\u003eKaftans are among the earliest fashion garments, meaning they have to be doing something right to still be around and in full-force. The gracious silhouette allows the wearer complete range of motion for the ultimate in comfort while still maintaining a chic facade. Though we've long loved them as a cover-up at the beach or poolside, they are just as perfect for a sophisticated work from home style, or daydreaming from your couch about your future travel plans. No matter where your days take you, here are some of the most stylish caftans to don for every occasion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cheader class=\"entry-header\"\u003e\n\u003ch1 class=\"entry-title\" itemprop=\"headline\"\u003eHow to Wear a Kaftan: Style Tips \u0026amp; More\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"entry-content\" itemprop=\"text\"\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eThey are loosely-fit, yet always flattering, and freely-flowing. Despite what some people think, women included, kaftans are not only suitable for the beach. Although it is a great beachwear\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003epiece\u003c\/span\u003e, a kaftan can be much more than that. In fact, you can easily impress and turn heads wearing a kaftan regardless of the occasion. You just need to style it right. Let us see where and how you can wear one and look gorgeous all day long.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eA Small Initiation \u003c\/b\u003e\u003cb\u003eInto The Kaftan World\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eWhat is a Kaftan?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eA traditional kaftan or caftan is an ankle-length garment with long, flowing sleeves. This loose type of dress was originally a long, buttoned up robe mainly worn by men in the Middle East.\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eKafta\u003c\/span\u003e\u003cspan lang=\"en-US\"\u003en\u003c\/span\u003e\u003cspan lang=\"en-US\"\u003es\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eused to be made\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eof\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eeither silk or cotton and often came with a sash or belt around the waist\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eand\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eelbow-length or longer sleeves. The Topkapi Palace in Istanbul has an amazing collection of such kaftans sewn in rich, luxurious fabrics. Back then, wearing a kaftan was considered a privilege of the Ottoman Sultans of Turkey and those that had a high place in society. It was regarded as such a valuable and prized piece of clothing that was given to important officials of the Ottoman Empire during big religious festivals or generals that had triumphed in the battlefield.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eThings changed over the years though, and the kaftan went from being a luxurious garment to something only worn by the poorer people, as well as shopkeepers by the 19\u003csup\u003eth\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ecentury!\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eThat being said, kaftans have found their way back to the fashion scene in recent years (although we cannot say they were ever out of fashion) and are becoming increasingly more popular, pleasing the taste of both women that wish for classy and chic formal outfit\u003cspan lang=\"en-US\"\u003es\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand those that are drawn into more casual appearances; yet, do not want to look like a tomboy.\u003c\/p\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eHow to Wear a Kaftan\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e1. On The Beach\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eIt is one of the most popular (if not THE most popular) ways of wearing a kaftan these days. Use it as a coverup on the beach and instantly take your beachwear to an upper level. Made from a light, breezy fabric, a kaftan is a superb option if you want to accessorize your swimsuit or bikini. Not to mention that it also provides you with protection against the sun’s UV rays (if long enough to cover most of your body).\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eConsidering that it is not a fitted garment, it goes without saying that you can wear it and rest assured you will remain cool while dipping your feet in the sand. As for those ladies that are a bit self-conscious about their body in swimwear (we strongly believe there is divine beauty in every body, regardless of its size, though), a kaftan will help them look gorgeous while staying cool, and showing just as much skin as they feel comfortable with.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003ePair it up with a stylish pair of sandals and your designer shades and you are beach ready. If you want to add more style to your beachwear (say,\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eyou\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ewant to go for lunch at a seaside restaurant), add a belt and you are done!\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eTip\u003c\/b\u003e\u003c\/span\u003e: Choose a kaftan in a natural fabric (i.e. organic cotton)\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eto\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehelp your body remain cool (natural fabrics “breathe”).\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e2. For Formal or Casual Occasions\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eKaftans look great on almost all women, no matter their shape or size, and help hide any parts of the body you would not like to be accentuated. For example, women with a bigger bust can get an incredibly flattering appearance with a kaftan with long sleeves and a low V-neck.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eIf you are into boho chic, pop on a pair of flat sandals (Ancient Greek style is excellent but any leather piece will do), add a soft shoulder handbag, and\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003ea\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003epair of large, designer sunglasses, and you’ve got yourself the boho chic outfit you wanted! Wear it\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003ewhen you go to\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ethe beach or\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eat\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ecasual summer parties on weekends.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eTo jazz your kaftan up and make it more appropriate for formal occasions, opt for a more fitted design and choose a piece\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003emade of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003esilk or another luxurious fabric. For added allure, consider a kaftan made from layers of sheer fabric. Pair it with jewelry (i.e. a silver or gold belt) to dress it up for even more formal instances. Jewelled sandals with heels will help make a chic statement and add to the luxury feel of your outfit.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eTip\u003c\/b\u003e\u003cb\u003es\u003c\/b\u003e\u003c\/span\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eWear your brightly-coloured kaftan with the beautiful safari\/West Africa patterns with a matching head wrap and scarf\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003e(or even a straw hat!).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan lang=\"en-US\"\u003eYou can m\u003c\/span\u003eake your waist look tiny by cinching your kaftan in with a wide leather belt.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eA silk or cotton kaftan top looks wonderful over shorts. Top it up with beads and achieve the perfect casual summer look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eKaftans are very comfortable and loose-fitting, which\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eis why they are th\u003c\/span\u003ee perfect sleepwear and loungewear too. Just pick a pattern you like and make sure your item is made\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eof\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ea natural fabric so that you\u003cspan lang=\"en-US\"\u003er\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ebody is kept cool even on hot days.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eWhat to Look For When You Want to Find the Perfect Kaftan\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e1. The Right Fabric\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eIt all depends on when you plan to wear your kaftan. The flowy fabric it is usually made of can make your dress look inappropriate for the occasion you want it unless you upgrade its look with carefully selected accessories. Having said that, a kaftan made of silk, cotton or another natural fabric is definitely a great pick for a casual outing (i.e. beach picnic). Choose rayon, georgette, satin or silk for a more formal event, such as an evening party.\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e2. The Right Length\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eYou can find both short and long versions of the dress. A medium-length, printed kaftan is much more preferred for a day in the office, especially when teamed up with a pair of leggings while a short kaftan is an excellent choice for a casual outing. To complete the look, you can match it with a pair of shorts or slim-fit jeans. Finally, a long\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003ekaftan\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e(at least, mid-calf length – floor-length dresses add more style and class, though) can be worn at a formal function, such as a beach wedding or a cocktail party.\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e3. The Right Bag\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eDue to its loose fit, a kaftan looks a bit oversized. Since the trick is to have harmony and balance, small purses and bags (for a casual look), as well as clutches (for an evening party or formal occasions) go well with it. If you need to wear a bag, pick one that matches the colour of your dress.\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e4. The Right Shoes\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eA pair of nude heels look\u003cspan lang=\"en-US\"\u003es\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efantastic when teamed with a printed kaftan. The great thing about kaftans is that you can wear them with whatever shoe you wish, from wedge sandals to a pair of high heels, depending on the look you want to achieve. Of course, it is probably wise not to wear a silk kaftan with wedges or luxurious silver high heels with a cotton kaftan.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003eOutfit Idea\u003c\/b\u003e\u003c\/span\u003e: You will be amazed by how a monochrome kaftan, paired with a basic tee, worn out denim, and a pair of white sneakers can so easily create the ultimate casual summer look!\u003c\/p\u003e\n\u003ch4 lang=\"en-CA\" align=\"justify\"\u003e\u003cspan\u003e\u003cb\u003e5. The Right Accessories\u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eSome elegant pieces of jewellery can make you look more sophisticated in your kaftan. Needless to say, if the kaftan already has shiny embellishments, better avoid overdoing it with jewellery that make a loud statement, such as heavy, long neck pieces or earrings. Instead, a chic watch, ring, belt or small pearl earrings that look great regardless of the occasion you wear them for,\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003eare\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003esafe and stylish choices. On the other hand, if your kaftan is rather plain with no fancy prints, you can upgrade your look with a sleek necklace and\/or a subtle bracelet.\u003c\/p\u003e\n\u003cp lang=\"en-CA\" align=\"justify\"\u003eKaftans are sold in a wide variety of designs, fabrics, and colours and can become anything you want them to be, from sleek and sophisticated garments worn to weddings to\u003cspan\u003e \u003c\/span\u003e\u003cspan lang=\"en-US\"\u003edresses suited to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ea beach party. You may even find top-end designer kaftans, as well as brightly-coloured and patterned kaftans which look more like robes (see women in West Africa – they call such kaftans\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eboubou\u003c\/i\u003e) that you simply slip over your head and enjoy a relaxing time at home, by the pool or at the beach.\u003c\/p\u003e\n\u003cp lang=\"en-US\" align=\"justify\"\u003e\u003cspan lang=\"en-CA\"\u003eThis exceptionally versatile and comfortable piece of clothing is a perfect companion that has rightfully earned its place in every woman’s travel bag and summer wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp lang=\"en-US\" align=\"justify\"\u003e \u003c\/p\u003e\n\u003cp lang=\"en-US\" align=\"justify\"\u003e\u003ca href=\"https:\/\/momonewyork.com\/collections\/kaftan-dresses\" title=\"SHOP MOMO KAFTAN DRESSES CAFTAN STYLING TIPS \"\u003e\u003cspan lang=\"en-CA\"\u003eSHOP MOMO KAFTANS HERE\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-06-30T01:33:09-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"caftan"}],"published_scope":"global","image":{"created_at":"2020-07-01T02:20:59-07:00","alt":"COTTON BEACH KAFTANS - CAFTANS FOR WOMEN | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/cotton-beach-kaftans-caftans-for-women-727321.jpg?v=1593595260"}},{"id":269630898335,"handle":"crochet-collection","title":"CROCHET COLLECTION","updated_at":"2023-03-21T10:50:02-07:00","body_html":"SHOP THE MOMO CROCHET COLLECTION, BOOTS, KIMONOS, CARDIGAN, JACKETS ETC.","published_at":"2021-06-18T02:55:32-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"crochet"},{"column":"title","relation":"contains","condition":"crochet"}],"published_scope":"global","image":{"created_at":"2021-06-18T11:08:42-07:00","alt":"CROCHET COLLECTION ","width":1073,"height":1598,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/crochet-collection-550642.jpg?v=1669203537"}},{"id":164919967876,"handle":"editorial-as-seen-on-instagram-instyle-etc","updated_at":"2023-03-22T12:10:14-07:00","published_at":"2020-01-26T01:17:37-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"EDITORIAL AS SEEN ON INSTAGRAM INSTYLE ETC.","body_html":"","image":{"created_at":"2020-06-16T20:30:30-07:00","alt":"EDITORIAL AS SEEN ON INSTAGRAM INSTYLE ETC. | MOMO NEW YORK","width":1080,"height":1101,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/editorial-as-seen-on-instagram-instyle-etc-657804.jpg?v=1622624203"}},{"id":233372221599,"handle":"ethical-clothing","title":"ETHICAL CLOTHING","updated_at":"2023-03-22T12:10:14-07:00","body_html":"SHOP ETHICAL CLOTHING.","published_at":"2021-01-08T23:17:34-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"backpack"},{"column":"title","relation":"contains","condition":"booties"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:39-08:00","alt":"ETHICAL CLOTHING | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/ethical-clothing-954547.jpg?v=1610186439"}},{"id":202960666783,"handle":"boho-kaftan","title":"HOW TO WEAR YOUR FLOWY BOHO KAFTAN - 3 IMPORTANT STYLING TIPS","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cb\u003ecaftan\u003c\/b\u003e\u003cspan\u003e (\/ˈkæftæn\/; Persian: خفتان khaftān) is a variant of the robe or tunic, and has been worn in a number of cultures around the world for thousands of years and is of Asiatic origin. ... The \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is often worn as a coat or as an overdress, usually having long sleeves and reaching to the ankles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA medium-length, printed \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is much more preferred for a day in the office, especially when teamed up with a pair of leggings while a short \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is an excellent choice for a casual outing. To complete the look, \u003c\/span\u003e\u003cb\u003eyou can\u003c\/b\u003e\u003cspan\u003e match it with a pair of shorts or slim-fit \u003c\/span\u003e\u003cb\u003ejeans\u003c\/b\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA \u003cem\u003ecaftan\u003c\/em\u003e is versatile and can be worn as a top, \u003cem\u003edress\u003c\/em\u003e, skirt, and so on. The styling opportunities for them are endless. \u003c\/span\u003eKaftan Dresses are usually made of a flowy fabric which gives you a laid back, comfortable look. \u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003eWear Dress in an Impeccable way\u003c\/strong\u003e\u003cspan\u003e:- You can always wear a belt with a kaftan which will give the Kaftan the look of a dress. Whether you plan on wearing a long kaftan or a short one, a belt can bring your entire outfit together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003ePair outfit with perfect footwear\u003c\/strong\u003e\u003cspan\u003e:- Your outfit can never be complete without a good pair of footwear. Same goes for kaftans. You could style your kaftan anyway you want, but if your footwear is not on point, it can ruin your entire look. You can pair a long, ankle length kaftan with wedges or even flats as your feet will probably not be the focal point of your outfit. If you are wearing a knee length or short kaftan, wearing heels can give you an elegant and sophisticated touch. Keep in mind that your footwear does not clash with the kaftan. If your kaftan is printed with intricate pattern, go for simple colour heels. For a plain kaftan you can always use some stylish footwear.\u003c\/span\u003e \u003c\/p\u003e\n\u003ch4 class=\"entry-title\"\u003eTHE PERFECT BOHO DRESS FOR SUMMER TRAVEL\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eKaftans are ideal for traveling to a destination wedding, for instance. The hand embroidered crochet caftans, would be great for a beach wedding, whether you’re the bride or a guest. It would make a fun rehearsal dress as well, for a boho bride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaftans are beautiful and easy to wear in the city on your next staycation or really anything in between.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-06-25T10:36:37-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"flowy"},{"column":"title","relation":"contains","condition":"caftan"},{"column":"title","relation":"contains","condition":"kimono"}],"published_scope":"global","image":{"created_at":"2020-06-27T03:39:10-07:00","alt":"HOW TO WEAR YOUR FLOWY BOHO KAFTAN - 3 IMPORTANT STYLING TIPS | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/how-to-wear-your-flowy-boho-kaftan-3-important-styling-tips-686301.jpg?v=1593254350"}},{"id":158568185988,"handle":"blazer","updated_at":"2023-03-21T06:30:23-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"JACKETS \u0026 COATS","body_html":"SHOP JACKETS \u0026amp; COATS","image":{"created_at":"2023-01-09T08:10:06-08:00","alt":"JACKETS \u0026 COATS - MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/jackets-coats-250007.jpg?v=1673280606"}},{"id":385997308120,"handle":"kaftan-kimonos","title":"KAFTAN \u0026 KIMONOS","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKaftans and Kimonos are the easiest way to layer-up your look. A boho favorite think fringing, florals and lace trims. No longer restricted to beachwear, they’re the perfect lightweight jacket replacement. Pair them with skinny jeans or denim shorts for a look you can work at home or abroad.\u003c\/span\u003e","published_at":"2022-03-29T03:35:10-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"kaftan"},{"column":"tag","relation":"equals","condition":"Kimono"}],"published_scope":"global","image":{"created_at":"2022-03-29T04:06:02-07:00","alt":"KAFTAN \u0026 KIMONOS","width":783,"height":1175,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kaftan-kimonos-546804.jpg?v=1668500162"}},{"id":231909523615,"handle":"kimono","title":"KIMONO","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFashion kimono refers to a modern interpretation of the traditional Japanese garment, worn as a fashion item rather than as traditional clothing. These kimonos are often made from lighter, more casual fabrics such as cotton or rayon, and may feature updated designs and colors that are more suitable for everyday wear. They can be worn as a dress, a robe, a cover-up or a jacket. Fashion kimonos may be worn by both men and women, and are often paired with other contemporary clothing items such as jeans or shorts. They have become a trendy addition to many people's wardrobe\u003c\/span\u003e","published_at":"2020-12-22T22:14:26-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Kimono"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:41-08:00","alt":"KIMONO | MOMO NEW YORK","width":683,"height":1025,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimono-299394.jpg?v=1608715661"}},{"id":204310315167,"handle":"kimono-maxi-dress","title":"Kimono Maxi Dress- Black Kimono, Kimono Sleeve Dress","updated_at":"2023-03-21T10:50:02-07:00","body_html":"Shop our Kimono Maxi Dresses in Black or as a Kimono Sleeve Dress. Choose between hand embroidered kaftans, city chic caftan dresses in maxi style or a solid white dress for the beach or by the pool. Sold at FREE PEOPLE, ANTHROPOLOGIE, SHOPBOP, NET-A-PORTER.COM, BLOOMINGDALES etc.","published_at":"2020-07-03T23:16:11-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"maxi dress"},{"column":"title","relation":"contains","condition":"caftan"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:08-07:00","alt":"Kimono Maxi Dress- Black Kimono, Kimono Sleeve Dress | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimono-maxi-dress-black-kimono-kimono-sleeve-dress-849317.jpg?v=1593866049"}},{"id":204309790879,"handle":"kimono-robe","title":"Kimono Robe - Silk, Cotton Embroidered, Lace","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWrap yourself up in \u003c\/span\u003e\u003cem\u003erobes\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cem\u003ekimonos\u003c\/em\u003e\u003cspan\u003e made from luxe silk \u0026amp; lace. Choose between cotton hand embroidered styles as well as different shapes. Whether you are looking for a solid black or white kimono or a colorful flower print we got you covered. Sold at ANTHROPOLOGIE, FREE PEOPLE, NET-A-PORTER.COM, SELFFRIDGES etc. \u003c\/span\u003e","published_at":"2020-07-03T23:08:34-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:11-07:00","alt":"Kimono Robe - Silk, Cotton Embroidered, Lace | MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimono-robe-silk-cotton-embroidered-lace-535838.jpg?v=1593866051"}},{"id":158568611972,"handle":"kimonos","updated_at":"2023-03-21T10:50:02-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"KIMONOS","body_html":"SHOP KIMONOS HANDMADE","image":{"created_at":"2020-06-16T20:30:40-07:00","alt":"FLORA KIMONO X FREE PEOPLE","width":854,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/kimonos-974936.jpg?v=1668409063"}},{"id":267577622687,"handle":"sale-items","updated_at":"2023-03-21T10:50:02-07:00","published_at":"2021-05-24T04:26:45-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO SALE ITEMS","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSale - \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esometimes we curate overstock items - to move inventory, we're letting you choose your price. please use \"CHOOSE YOUR PRICE\" button on all our sale items to send us the price you are willing to pay. (please allow us up to 12 hours to check inventory and get back with you). \u003c\/span\u003e\u003cstrong\u003eplease email us for the discount code if you have not received yet\u003c\/strong\u003e","image":{"created_at":"2021-05-24T10:18:24-07:00","alt":"WAREHOUSE SAMPLE SALE JUNE 2021 | MOMO NEW YORK","width":1800,"height":1800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/warehouse-sample-sale-june-2021-131268.jpg?v=1622470540"}},{"id":158568251524,"handle":"newarrivals","updated_at":"2023-03-22T12:10:14-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"NEW ARRIVALS","body_html":"\u003cp\u003eSHOP ALL MOMO NEW YORK NEW ARRIVALS.\u003c\/p\u003e\n\u003cp\u003eAS SEEN AT REVOLVE, FREE PEOPLE, ANTHROPOLOGIE, ELYSE WALKER, WENDY FOSTER, ABC HOME \u0026amp; CARPET, BLOOMINGDALES, NET-A- PORTER, INSTYLE, VOGUE, L’OFFICIEL, WHO TO WEAR etc\u003c\/p\u003e","image":{"created_at":"2022-12-11T05:58:03-08:00","alt":null,"width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/image.jpg?v=1670767084"}},{"id":164115382404,"handle":"stylist-fashion-influencer","updated_at":"2023-03-21T12:40:14-07:00","published_at":"2020-01-21T17:48:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"STYLIST INSTAGRAM INFLUENCER","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"wrap container\" role=\"document\"\u003e\n\u003cdiv class=\"content\"\u003e\u003cmain class=\"main\"\u003e\n\u003carticle class=\"post-848 post type-post status-publish format-standard has-post-thumbnail hentry category-industry category-influencer-marketing\"\u003e\n\u003cdiv class=\"flex flex-wrap -mx-6\"\u003e\n\u003cdiv class=\"w-full md:w-2\/3 mx-auto px-6 py-4\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cspan\u003eWHAT DOES A FASHION INFLUENCER \u0026amp; STYLIST DO?\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 class=\"entry-title text-center mb-8\"\u003eFashion influencers and how they transform the fashion industry\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"entry-content leading-normal\"\u003e\n\u003ch4\u003eGiven the start-up environment and the appetite for disruption, it’s a wonder the fashion industry is actually morphing from the inside. Start-ups have little to do with it. It’s the digital world, consumer preferences and\u003cspan\u003e \u003c\/span\u003efast-fashion outlets\u003cspan\u003e \u003c\/span\u003esuch as H\u0026amp;M, Forever 21 and Zara that are completely flipping the fashion industry on its head. Fashion influencers are taking the lead.\u003c\/h4\u003e\n\u003cp\u003eThe signs are clear. High-end fashion retailers can no longer rely on the old model of catwalk shows to present next season’s trends. Retail spaces are transformed into inspiration hubs and now hold events to accompany sales. One of the driving forces behind this new trend is that consumers -and millennials in particular- have fully embraced a different approach when it comes to buying clothes. The leading role in this transformation is in the hands of fashion influencers.\u003c\/p\u003e\n\u003ch3\u003eThe “See Now, Buy Now” mentality\u003c\/h3\u003e\n\u003cp\u003ePut simply: shoppers don’t want to wait. With the internet in everyone’s pockets and millions of purchase options available in one click and next day delivery, why would they? The agility of fast-fashion outlets means new trends are adapted, produced and available within weeks. And to boot, often at prices that undercut the big fashion houses.\u003c\/p\u003e\n\u003cp\u003eThe change has seen fashion companies pivot towards digital platforms, for sales as well as marketing. When Fendi, for instance, followed in the footsteps of Dolce \u0026amp; Gabanna with its new online hub, their intentions were clear: communicate the brand’s vision in an “authentic and innovative way” through a by-millennials, for-millennials platform.\u003c\/p\u003e\n\u003ch3\u003eA Gap Filled By Social Media and Fashion influencers\u003c\/h3\u003e\n\u003cp\u003eLast year, the Mintel market research firm reported that more than 35% of young US women consider social media their main influence for clothes purchases. The US is leading, but Europe is right behind it. We only need to look at the number of hashtags, Instagram celebrities and fashion influencers in adverts to see how this affects marketing. The online world is not only a place to sell, it’s also where you reach audiences. And the best way to do it is by focusing on influencers.\u003c\/p\u003e\n\u003cp\u003eFrom fashion bloggers to social media celebrities, influencers have tremendous power over their audiences. Whereas in the past fashion magazines controlled trends through a strict editing process, one word of endorsement from the right person can now translate into clicks, conversions and sales. It’s no surprise that Burberry openly admitted to hiring David Beckham’s son to photograph their latest campaign because of his 6 million Instagram followers. Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3\u003eHow To Choose Fashion Influencers\u003c\/h3\u003e\n\u003cp\u003eIn many ways, targeting influencers for marketing isn’t dissimilar to standard marketing. Your brand needs to know and understand its audience. This means creating a full profile of their online landscape: what kind of blogs to they read, who do they follow on Twitter? Do they focus on photos or content? Remember that social media channels might not all be created equal in their eyes, so it’s important to focus on the one that best suits your message.\u003c\/p\u003e\n\u003cp\u003eSimilarly, casting too wide a net to reel in fashion influencers might have more cons than pros. Although loyal, followers of influencers are incredibly savvy. They worship transparency, and the best influencers know exactly how to straddle the fine line between overt promotion and personal taste. This is why it might be worth focusing on dozens of\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/2017\/micro-influencers-2-0\/\"\u003e(micro-)influencers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewho truly speak your language, rather than courting one top influencer whose communications could be drowned in noise, or worse, suffer an audience backlash.\u003c\/p\u003e\n\u003cp\u003eFinally, keep in mind that influencers can require more attention than standard digital marketing campaigns. With a tool like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/\"\u003eJoin\u003c\/a\u003e, you can easily stay in contact with all the bloggers you work with. Moreover, you do not have to worry about contracts or payments – those are all handled internally. When the campaign is done, Join provides you with a clear dashboard that shows the (live) results of the campaign. That is how we \u003cem\u003ereally\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003esimplify influencer marketing. Interested in a demo? Don’t hesitate and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/contact\"\u003econtact us\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFinal Thoughts\u003c\/h3\u003e\n\u003cp\u003eThe fashion world has always been known for its fast-pace. But in the digital world, this speed has increased tenfold, which means brands need to be more agile and quicker on their feet than ever.\u003c\/p\u003e\n\u003cp\u003eLuckily, social media channels and influencers have opened the door to a brand new kind of marketing. One that is challenging, constantly evolving, but most importantly creative. After all, this is the quality most people associate with the fashion world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"block mt-16\" id=\"free-trial\"\u003e\u003c\/section\u003e","image":{"created_at":"2020-06-16T20:31:48-07:00","alt":"STYLIST INSTAGRAM INFLUENCER | MOMO NEW YORK","width":1000,"height":1500,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/stylist-instagram-influencer-575874.jpg?v=1592364709"}},{"id":233365569695,"handle":"sustainable-clothing","title":"Sustainable Clothing","updated_at":"2023-03-22T12:10:14-07:00","body_html":"SHOP MOMO NEW YORK Sustainable \u0026amp; Ethical Clothing. Hand Made in Fair Trade","published_at":"2021-01-08T20:45:43-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"booties"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:47-08:00","alt":"Sustainable Clothing | MOMO NEW YORK","width":1241,"height":1746,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/sustainable-clothing-685831.jpg?v=1610186447"}},{"id":202956701855,"handle":"perfect-embroidered-kaftan","title":"THE PERFECT EMBROIDERED KAFTAN - CITY \u0026 BEACH CAFTANS","updated_at":"2023-03-21T10:50:02-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cb\u003ecaftan\u003c\/b\u003e\u003cspan\u003e (\/ˈkæftæn\/; Persian: خفتان khaftān) is a variant of the robe or tunic, and has been worn in a number of cultures around the world for thousands of years and is of Asiatic origin. ... The \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is often worn as a coat or as an overdress, usually having long sleeves and reaching to the ankles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA medium-length, printed \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is much more preferred for a day in the office, especially when teamed up with a pair of leggings while a short \u003c\/span\u003e\u003cb\u003ekaftan\u003c\/b\u003e\u003cspan\u003e is an excellent choice for a casual outing. To complete the look, \u003c\/span\u003e\u003cb\u003eyou can\u003c\/b\u003e\u003cspan\u003e match it with a pair of shorts or slim-fit \u003c\/span\u003e\u003cb\u003ejeans\u003c\/b\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"entry-title\"\u003e\u003cspan\u003eA \u003cem\u003ecaftan\u003c\/em\u003e is versatile and can be worn as a top, \u003cem\u003edress\u003c\/em\u003e, skirt, and so on. The styling opportunities for them are endless. \u003c\/span\u003eKaftan Dresses are usually made of a flowy fabric which gives you a laid back, comfortable look. \u003c\/p\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003eWear Dress in an Impeccable way\u003c\/strong\u003e\u003cspan\u003e:- You can always wear a belt with a kaftan which will give the Kaftan the look of a dress. Whether you plan on wearing a long kaftan or a short one, a belt can bring your entire outfit together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"entry-title\"\u003e\u003cstrong\u003ePair outfit with perfect footwear\u003c\/strong\u003e\u003cspan\u003e:- Your outfit can never be complete without a good pair of footwear. Same goes for kaftans. You could style your kaftan anyway you want, but if your footwear is not on point, it can ruin your entire look. You can pair a long, ankle length kaftan with wedges or even flats as your feet will probably not be the focal point of your outfit. If you are wearing a knee length or short kaftan, wearing heels can give you an elegant and sophisticated touch. Keep in mind that your footwear does not clash with the kaftan. If your kaftan is printed with intricate pattern, go for simple colour heels. For a plain kaftan you can always use some stylish footwear.\u003c\/span\u003e \u003c\/p\u003e\n\u003ch4 class=\"entry-title\"\u003eTHE PERFECT BOHO DRESS FOR SUMMER TRAVEL\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eKaftans are ideal for traveling to a destination wedding, for instance. The hand embroidered crochet caftans, would be great for a beach wedding, whether you’re the bride or a guest. It would make a fun rehearsal dress as well, for a boho bride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKaftans are beautiful and easy to wear in the city on your next staycation or really anything in between.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-06-25T10:13:37-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"caftan"},{"column":"title","relation":"contains","condition":"kimono"}],"published_scope":"global","image":{"created_at":"2020-06-27T03:39:14-07:00","alt":"THE PERFECT EMBROIDERED KAFTAN - CITY \u0026 BEACH CAFTANS | MOMO NEW YORK","width":903,"height":1354,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/the-perfect-embroidered-kaftan-city-beach-caftans-811604.jpg?v=1593254355"}},{"id":233365471391,"handle":"what-is-sustainable-fashion","title":"What is sustainable fashion?","updated_at":"2023-03-22T12:10:14-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h2\" data-mce-fragment=\"1\" itemprop=\"headline\"\u003e\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"blog__article__content rte\" data-mce-fragment=\"1\" itemprop=\"articleBody\"\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMOMO NEW YORK is a sustainable \u0026amp; ethical fashion brand designed in New York and manufactured in Thailand as well as parts of the US using ways that are environmentally friendly. We concentrate on the use of ethically sourced fabrics such a vintage garments, upcycled or repurposed clothing. MOMO NEW YORK practices 100% fair trade labors with all of our artisan workers.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cimg alt=\"MOMO NEW YORK - Sustainable, Ethical Clothing Brand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"h2\" data-mce-fragment=\"1\" itemprop=\"headline\"\u003eWHAT IS SLOW \u0026amp; SUSTAINABLE FASHION? WHY SLOW FASHION?\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv class=\"blog__article__content rte\" data-mce-fragment=\"1\" itemprop=\"articleBody\"\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFast\u003ca href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003eFashion, as a more sustainable approach to making clothes comes to the fore. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO NEW YORK - Slow \u0026amp; Sustainable Clothing Fashion Brand\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003eSlow Fashion movement\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas arrived. So what is Slow Fashion?\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHE BEGINNINGS OF SLOW FASHION\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO NEW YORK - Sustainable Fashion\" href=\"http:\/\/sustainable-fashion.com\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003eCentre for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca title=\"MOMO MERAKI Sustainable Slow Fashion Movement\" href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\"\u003eSustainable\u003c\/a\u003e\u003ca href=\"http:\/\/sustainable-fashion.com\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFashion\u003c\/a\u003e, following the phenomena of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion opposes the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efast fashion\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003emodel that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary, with brands like H\u0026amp;M\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\"\u003eburning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSLOW FASHION BECOMES A MOVEMENT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eModern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eresearch\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows, 19% of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003ethe\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etop fast fashion-related searches are linked to the environment, ethics\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eand\u003c\/a\u003e\u003ca href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003esustainability\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSOME CHARACTERISTICS OF A SLOW FASHION BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from high quality, sustainable materials\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOften in smaller (local) stores rather than huge chain enterprises\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally sourced, produced and sold garments\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFew, specific styles per collection, which are released twice or maximum three times per year.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eMOMO - Sustainable Leather\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO Leather Sandals\" href=\"https:\/\/momonewyork.com\/collections\/sandals\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/momonewyork.com\/collections\/sandals\"\u003eSandals\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg alt=\"Sustainable Sandals - MOMO NEW YORK\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layout-block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"layout-block__aside\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-rating=\"5\" class=\"rating\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rating__inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003eMOMO NEW YORK Jacket Frida of the Hand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO MERAKI Slow \u0026amp; Sustainable Fashion Embroidered Patchwork Collection\" href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\"\u003eEmbroidered Patchwork Collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eusing vintage Saris\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\"\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rating__item\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow is this slower approach changing the fashion industry?\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"article__block\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"article__content rich-text\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca title=\"MOMO SLOW AND SUSTAINABLE FASHION BRAND\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-fragment=\"1\" target=\"_blank\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003esimplifying our wardrobes\u003c\/a\u003e. As they say, less is more, right?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-01-08T20:41:05-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"bag"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"kaftan"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:49-08:00","alt":"What is sustainable fashion? | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/what-is-sustainable-fashion-532351.jpg?v=1610186449"}},{"id":233365340319,"handle":"why-sustainable-clothing","title":"Why Sustainable Clothing?","updated_at":"2023-03-22T12:10:14-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eMOMO NEW YORK is a sustainable \u0026amp; ethical fashion brand designed in New York and manufactured in Thailand as well as parts of the US using ways that are environmentally friendly. We concentrate on the use of ethically sourced fabrics such a vintage garments, upcycled or repurposed clothing. MOMO NEW YORK practices 100% fair trade labors with all of our artisan workers.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"MOMO NEW YORK - Sustainable, Ethical Clothing Brand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/58D73557-98DE-4C45-8ABB-9CFEB7456ACF_1024x1024.jpg?v=1608171978\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cheader data-mce-fragment=\"1\"\u003e\n\u003ch1 data-mce-fragment=\"1\" class=\"h2\" itemprop=\"headline\"\u003eWHAT IS SLOW \u0026amp; SUSTAINABLE FASHION? WHY SLOW FASHION?\u003c\/h1\u003e\n\u003c\/header\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"blog__article__content rte\" itemprop=\"articleBody\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__content rich-text\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFast\u003ca data-mce-fragment=\"1\" href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\" target=\"_blank\" data-mce-href=\"https:\/\/goodonyou.eco\/what-is-fast-fashion\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003eFashion, as a more sustainable approach to making clothes comes to the fore. The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO NEW YORK - Slow \u0026amp; Sustainable Clothing Fashion Brand\" href=\"https:\/\/momonewyork.com\/pages\/about\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003eSlow Fashion movement\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas arrived. So what is Slow Fashion?\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHE BEGINNINGS OF SLOW FASHION\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO NEW YORK - Sustainable Fashion\" href=\"http:\/\/sustainable-fashion.com\/\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003eCentre for\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO MERAKI Sustainable Slow Fashion Movement\" href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/blogs\/momo-meraki-styling\/what-is-slow-sustainable-fashion\"\u003eSustainable\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"http:\/\/sustainable-fashion.com\/\" target=\"_blank\" data-mce-href=\"http:\/\/sustainable-fashion.com\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eFashion\u003c\/a\u003e, following the phenomena of the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eslow food movement. As with the slow food movement, Fletcher saw a need for a slower pace in the fashion industry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion opposes the\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003efast fashion\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003emodel that emerged around 20 years ago. And it’s fair to say Slow Fashion is 100% necessary, with brands like H\u0026amp;M\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\" target=\"_blank\" data-mce-href=\"https:\/\/fashionunited.uk\/news\/fashion\/h-m-accused-of-burning-12-tonnes-of-new-unsold-clothing-per-year\/2017101726341\"\u003eburning 12 tonnes of unsold garments per year in spite of its ongoing sustainability efforts to close the loop in fashion\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSLOW FASHION BECOMES A MOVEMENT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing reflected the place and culture of the people wearing them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eModern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSlow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. As\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eresearch\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows, 19% of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003ethe\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003etop fast fashion-related searches are linked to the environment, ethics\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003eand\u003c\/a\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\" target=\"_blank\" data-mce-href=\"https:\/\/econsultancy.com\/four-factors-fuelling-the-growth-of-fast-fashion-retailers\/\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003esustainability\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSOME CHARACTERISTICS OF A SLOW FASHION BRAND\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from high quality, sustainable materials\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOften in smaller (local) stores rather than huge chain enterprises\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally sourced, produced and sold garments\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFew, specific styles per collection, which are released twice or maximum three times per year.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eMOMO - Sustainable Leather\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO Leather Sandals\" href=\"https:\/\/momonewyork.com\/collections\/sandals\" data-mce-href=\"https:\/\/momonewyork.com\/collections\/sandals\"\u003eSandals\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Sustainable Sandals - MOMO NEW YORK\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/files\/DD1E3404-A962-4F04-83B5-DACDDFF88EBF_1024x1024.jpg?v=1609322640\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layout-block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"layout-block__aside\"\u003e\n\u003cdiv data-mce-fragment=\"1\" data-rating=\"5\" class=\"rating\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__inner\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003eMOMO NEW YORK Jacket Frida of the Hand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO MERAKI Slow \u0026amp; Sustainable Fashion Embroidered Patchwork Collection\" href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\" target=\"_blank\" data-mce-href=\"https:\/\/www.momomeraki.com\/collections\/embroidered-patchwork-collection\"\u003eEmbroidered Patchwork Collection\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eusing vintage Saris\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2014\/7245\/files\/MomoNewYork_-601_copy_480x480.jpg?v=1562427993\"\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"rating__item\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHow is this slower approach changing the fashion industry?\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__block\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"article__content rich-text\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom top end to small scale designers,the values that make up the Slow Fashion movement suggest a complete overhaul of consuming and production. This approach has inspired many changes in recent years, particularly in the production of clothing, but also in consumer behaviour.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd while there is a growing support for Slow Fashion, there is still a long way to go. To really support the Slow Fashion movement, we need to be a part of the growing movement of people looking beyond the “appeal” of the cheap, high turnover of fast fashion. We can maintain awareness of what a brand is really representing and focus on quality, not quantity by\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" title=\"MOMO SLOW AND SUSTAINABLE FASHION BRAND\" href=\"https:\/\/momonewyork.com\/pages\/about\" target=\"_blank\" data-mce-href=\"https:\/\/momonewyork.com\/pages\/about\"\u003esimplifying our wardrobes\u003c\/a\u003e. As they say, less is more, right?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2021-01-08T20:35:45-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"kimono"},{"column":"title","relation":"contains","condition":"sandals"},{"column":"title","relation":"contains","condition":"mules"},{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2021-01-09T02:00:51-08:00","alt":"Why Sustainable Clothing? | MOMO NEW YORK","width":889,"height":1334,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/why-sustainable-clothing-171280.jpg?v=1610186452"}}]
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