[{"id":158085939332,"handle":"all","title":"All","updated_at":"2023-03-22T12:10:14-07:00","body_html":"","published_at":"2019-12-19T20:35:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Digital Track"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global"},{"id":180581597316,"handle":"artist-collection","updated_at":"2023-03-21T10:50:02-07:00","published_at":"2020-03-28T03:22:29-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"ARTIST COLLECTION","body_html":"","image":{"created_at":"2020-06-16T20:30:19-07:00","alt":"ARTIST COLLECTION | MOMO NEW YORK","width":1104,"height":1430,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/artist-collection-929948.jpg?v=1592364620"}},{"id":161533984900,"handle":"best-sellers-stylist-choice","updated_at":"2023-03-22T12:10:14-07:00","published_at":"2020-01-07T21:25:59-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"BEST SELLERS. STYLIST CHOICE","body_html":"","image":{"created_at":"2020-06-16T20:30:24-07:00","alt":"BEST SELLERS. STYLIST CHOICE | MOMO NEW YORK","width":600,"height":315,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/best-sellers-stylist-choice-155994.jpg?v=1592364625"}},{"id":181090615428,"handle":"momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home","updated_at":"2023-03-21T10:50:02-07:00","published_at":"2020-03-30T02:07:08-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK #stayhome COLLECTION - DRESSES, SKIRTS, TOPS TO WEAR AT HOME","body_html":"","image":{"created_at":"2020-06-16T20:30:43-07:00","alt":"MOMO NEW YORK #stayhome COLLECTION - DRESSES, SKIRTS, TOPS TO WEAR AT HOME | MOMO NEW YORK","width":1152,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home-964091.jpg?v=1592364644"}},{"id":184075714692,"handle":"momo-new-york-sale","updated_at":"2023-03-18T18:38:04-07:00","published_at":"2020-04-13T19:34:05-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK SALE","body_html":"\u003cul\u003e\n\u003cli\u003esale items\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2020-06-16T20:30:54-07:00","alt":"MOMO NEW YORK SALE | MOMO NEW YORK","width":1200,"height":1800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/momo-new-york-sale-109588.jpg?v=1592364655"}},{"id":267577622687,"handle":"sale-items","updated_at":"2023-03-21T10:50:02-07:00","published_at":"2021-05-24T04:26:45-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO SALE ITEMS","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSale - \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003esometimes we curate overstock items - to move inventory, we're letting you choose your price. please use \"CHOOSE YOUR PRICE\" button on all our sale items to send us the price you are willing to pay. (please allow us up to 12 hours to check inventory and get back with you). \u003c\/span\u003e\u003cstrong\u003eplease email us for the discount code if you have not received yet\u003c\/strong\u003e","image":{"created_at":"2021-05-24T10:18:24-07:00","alt":"WAREHOUSE SAMPLE SALE JUNE 2021 | MOMO NEW YORK","width":1800,"height":1800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/warehouse-sample-sale-june-2021-131268.jpg?v=1622470540"}},{"id":162414985348,"handle":"skirt-tops","updated_at":"2023-03-14T01:51:32-07:00","published_at":"2020-01-13T05:10:40-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"SKIRTS \u0026 TOPS","body_html":"","image":{"created_at":"2023-01-09T08:10:08-08:00","alt":"SKIRTS \u0026 TOPS - MOMO NEW YORK","width":1365,"height":2048,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/skirts-tops-993502.jpg?v=1673280609"}},{"id":164115382404,"handle":"stylist-fashion-influencer","updated_at":"2023-03-21T12:40:14-07:00","published_at":"2020-01-21T17:48:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"STYLIST INSTAGRAM INFLUENCER","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"wrap container\" role=\"document\"\u003e\n\u003cdiv class=\"content\"\u003e\u003cmain class=\"main\"\u003e\n\u003carticle class=\"post-848 post type-post status-publish format-standard has-post-thumbnail hentry category-industry category-influencer-marketing\"\u003e\n\u003cdiv class=\"flex flex-wrap -mx-6\"\u003e\n\u003cdiv class=\"w-full md:w-2\/3 mx-auto px-6 py-4\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cspan\u003eWHAT DOES A FASHION INFLUENCER \u0026amp; STYLIST DO?\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 class=\"entry-title text-center mb-8\"\u003eFashion influencers and how they transform the fashion industry\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"entry-content leading-normal\"\u003e\n\u003ch4\u003eGiven the start-up environment and the appetite for disruption, it’s a wonder the fashion industry is actually morphing from the inside. Start-ups have little to do with it. It’s the digital world, consumer preferences and\u003cspan\u003e \u003c\/span\u003efast-fashion outlets\u003cspan\u003e \u003c\/span\u003esuch as H\u0026amp;M, Forever 21 and Zara that are completely flipping the fashion industry on its head. Fashion influencers are taking the lead.\u003c\/h4\u003e\n\u003cp\u003eThe signs are clear. High-end fashion retailers can no longer rely on the old model of catwalk shows to present next season’s trends. Retail spaces are transformed into inspiration hubs and now hold events to accompany sales. One of the driving forces behind this new trend is that consumers -and millennials in particular- have fully embraced a different approach when it comes to buying clothes. The leading role in this transformation is in the hands of fashion influencers.\u003c\/p\u003e\n\u003ch3\u003eThe “See Now, Buy Now” mentality\u003c\/h3\u003e\n\u003cp\u003ePut simply: shoppers don’t want to wait. With the internet in everyone’s pockets and millions of purchase options available in one click and next day delivery, why would they? The agility of fast-fashion outlets means new trends are adapted, produced and available within weeks. And to boot, often at prices that undercut the big fashion houses.\u003c\/p\u003e\n\u003cp\u003eThe change has seen fashion companies pivot towards digital platforms, for sales as well as marketing. When Fendi, for instance, followed in the footsteps of Dolce \u0026amp; Gabanna with its new online hub, their intentions were clear: communicate the brand’s vision in an “authentic and innovative way” through a by-millennials, for-millennials platform.\u003c\/p\u003e\n\u003ch3\u003eA Gap Filled By Social Media and Fashion influencers\u003c\/h3\u003e\n\u003cp\u003eLast year, the Mintel market research firm reported that more than 35% of young US women consider social media their main influence for clothes purchases. The US is leading, but Europe is right behind it. We only need to look at the number of hashtags, Instagram celebrities and fashion influencers in adverts to see how this affects marketing. The online world is not only a place to sell, it’s also where you reach audiences. And the best way to do it is by focusing on influencers.\u003c\/p\u003e\n\u003cp\u003eFrom fashion bloggers to social media celebrities, influencers have tremendous power over their audiences. Whereas in the past fashion magazines controlled trends through a strict editing process, one word of endorsement from the right person can now translate into clicks, conversions and sales. It’s no surprise that Burberry openly admitted to hiring David Beckham’s son to photograph their latest campaign because of his 6 million Instagram followers. Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3\u003eHow To Choose Fashion Influencers\u003c\/h3\u003e\n\u003cp\u003eIn many ways, targeting influencers for marketing isn’t dissimilar to standard marketing. Your brand needs to know and understand its audience. This means creating a full profile of their online landscape: what kind of blogs to they read, who do they follow on Twitter? Do they focus on photos or content? Remember that social media channels might not all be created equal in their eyes, so it’s important to focus on the one that best suits your message.\u003c\/p\u003e\n\u003cp\u003eSimilarly, casting too wide a net to reel in fashion influencers might have more cons than pros. Although loyal, followers of influencers are incredibly savvy. They worship transparency, and the best influencers know exactly how to straddle the fine line between overt promotion and personal taste. This is why it might be worth focusing on dozens of\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/2017\/micro-influencers-2-0\/\"\u003e(micro-)influencers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewho truly speak your language, rather than courting one top influencer whose communications could be drowned in noise, or worse, suffer an audience backlash.\u003c\/p\u003e\n\u003cp\u003eFinally, keep in mind that influencers can require more attention than standard digital marketing campaigns. With a tool like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/\"\u003eJoin\u003c\/a\u003e, you can easily stay in contact with all the bloggers you work with. Moreover, you do not have to worry about contracts or payments – those are all handled internally. When the campaign is done, Join provides you with a clear dashboard that shows the (live) results of the campaign. That is how we \u003cem\u003ereally\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003esimplify influencer marketing. Interested in a demo? Don’t hesitate and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/contact\"\u003econtact us\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFinal Thoughts\u003c\/h3\u003e\n\u003cp\u003eThe fashion world has always been known for its fast-pace. But in the digital world, this speed has increased tenfold, which means brands need to be more agile and quicker on their feet than ever.\u003c\/p\u003e\n\u003cp\u003eLuckily, social media channels and influencers have opened the door to a brand new kind of marketing. One that is challenging, constantly evolving, but most importantly creative. After all, this is the quality most people associate with the fashion world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"block mt-16\" id=\"free-trial\"\u003e\u003c\/section\u003e","image":{"created_at":"2020-06-16T20:31:48-07:00","alt":"STYLIST INSTAGRAM INFLUENCER | MOMO NEW YORK","width":1000,"height":1500,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0284\/0454\/7716\/collections\/stylist-instagram-influencer-575874.jpg?v=1592364709"}}]
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